Welcome back to another midweek, modern craftsmen.

So how do you define who you are as a brand and attract the right clients?

Too often in business, we try to appeal to everyone.

But the key to my success has been clarity, clarity in my mission, clarity in my values,

and clarity in my ideal client.

In today's podcast, I'm going to break down how you can define your core identity,

pinpoint those ideal clients, and craft a value proposition that makes your brand stand out.

When you focus on serving the right clients, the ones who truly value your expertise, you build a stronger, more profitable and sustainable business.

So stop wasting your time on the wrong clients and start attracting the right ones.

I am here today to help you get started on that journey.

A few weeks ago, I attended the International Builders Show in Las Vegas.

Thanks to everyone who came out to all of our events, the Contractor Coalition Summit,

reunion, dinner, happy hour.

And everyone who met for dinner for lunch, coffee, said, hi, listened to our presentations. It was a really great event. One of the more productive

international builder shows that I've been to in a while, had my wife there with me. So hopefully,

if you met me, you got to meet her. But I was there. And one of my

speaking engagements, one of my presentations was with show from Anderson Windows. And she,

she basically did a live interview where she had a handful of questions that she asked me.

And I answered them on the spot. And one of the questions that stuck with me is something that we've

focused on a lot through our marketing course, our pre-construction course. And the question was,

how can brands effectively define who they are and what they stand for to create a strong value

proposition that resonates with their ideal clients? And in short, this seems like a simple question, right?

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