If you want a Burger King whopper, you can't go to anywhere but Burger King to get that

Woper. And that's going to basically shut the door in a lot of potential customers who don't like

a woper, but for the people who do, it's guaranteed business.

They don't have to sell the whopper to these people.

They already know what they're coming for and that's why they're coming to them.

In my business I want to look at from the same way, from the

same bandage point and I want to take that same approach that other people are doing.

What's up everyone, welcome back.

I'm sorry to have missed you last week.

Truth be told, the girls went to sleep away camp for a full week. So Rachel and I had no kids at home and we went on a bunch of dates. I worked a little bit more than anticipated and we did some things for ourselves.

Also my last Tuesday was 110% devoted to the main podcast, some things that Nick and I are doing on the back end

with some online coursework and I did not have time to get in and record something that I felt would be of value.

So I spoke with Doug, Doug's like, well, I'm gonna put it off for this week.

So that's what I did.

That conversation was after the fact when he logged on to edit my podcast and it wasn't there.

But I'm back. I am ready to record something that should be a value to you.

And that's about it. Summer is flying by. The girls are going to start school back up in a couple of weeks and I'm

sad because it's nice to have them home and around and not have school and stress and

outfits and clothes and out the door and this and that and homework.

Although Rachel does most of that, it's still, the whole house is a little bit nicer

when there's less stress.

But the girls go to a summer camp. is a

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