More, Better, New: The Order of Strategic Leverage(GymCon Day 1) - Pt. 2 | Ep 560
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.4K Ratings
🗓️ 6 July 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:33) - Strategy frameworks to get more customers and scale business
(8:58) - Make the right decision with impact and ease
(11:51) - Obsession with product leads to compounding success
(19:01) - Rate of learning: same condition, new behavior
(21:48) - 8 ways to get more customers
(27:03) - Make it efficient with little operational drag and capital
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Transcript
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| 0:00.0 | Most of the nation real quick, if you are a business owner that has a big, old business |
| 0:04.0 | and wants to get to a much bigger business, going to $50, $100,000, plus we would love to talk to you. |
| 0:09.6 | And if you like that or would like to hear more about it, go to acquisition.com and you can |
| 0:13.2 | plan anywhere on the page and talk to one of our team and see if we can help you get there. |
| 0:17.6 | And what's wild is that a lot of you guys think you have that skill. You only do when it comes to cookies, |
| 0:22.0 | but not when it comes to money. And so you give your clients all these lectures about self-discipline |
| 0:25.7 | and being hard and believing in your better self, but like you will take actions that are in direct |
| 0:30.1 | contradiction. The wealthiest people in the world see business as a game. This podcast, the game, |
| 0:36.5 | is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a |
| 0:40.3 | billion dollar portfolio. My hope is that you use the lessons to bring your business and maybe |
| 0:43.7 | someday soon partner with us to get $200 million in beyond. I hope you share and enjoy. |
| 0:49.9 | So right now there's a lot of shit that you guys probably learned so far. You're going to learn |
| 0:54.3 | tomorrow and the rest of the day, et cetera. If it doesn't do one of these three things, toss it. |
| 1:00.0 | Number one, number two, you might only be able to do one of them or two of them. And so then you |
| 1:06.8 | got to pick, okay, of all of these things, which of these has the highest likelihood of working |
| 1:13.5 | with the least amount of effort. You do that one first. And as silly as this sounds, many of you |
| 1:20.8 | won't do this. And the reason I say this is because I talked to people who were making a million |
| 1:24.0 | a month, a million a week, and they sometimes forget too. So like when you have the same conversation |
| 1:31.1 | over and over again, you start to develop frameworks around it, all right? And the first framework |
| 1:34.8 | that I wanted to give you around strategy is how does this get us more customers? How does this |
| 1:39.6 | make them worth more? And how does this increase the likelihood that those two first things don't |
| 1:43.1 | stop happening? If it doesn't map to that, forget about it. Just cut it because there are other things |
... |
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