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Marketing School - Digital Marketing and Online Marketing Tips

'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 14 April 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications. TIME-STAMPED SHOW NOTES 00:00 Founders' Frustrations in Today's Economy 02:57 Cultural Differences in Employee Motivation 05:53 The Power of Positioning and Branding 08:54 The Trap of Wide-TAM Content 12:10 SEO and Content Strategy Evolution 15:00 Branding and Market Perception 18:06 Clarifications and Corrections on Tariffs Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

I don't know if you've seen this, Neil, but I am getting the sense that a lot of leaders are just fed up.

0:05.0

So the past couple weeks I've been meeting with other founders. You talked to a lot of founders too.

0:09.0

And I have one founder, this person runs a global company, and this person is one of the nicest people in the world.

0:17.0

And this person is just like, I am sick and tired.

0:25.5

I am finding many, many dead bodies in my organization.

0:27.8

We paid this consulting firm tens of millions of dollars.

0:28.2

Okay.

0:29.4

And they generated nothing.

0:31.4

Okay, this is consulting from anybody would know.

0:34.6

And they want to fire everybody.

0:35.6

Okay, so that's one.

0:36.4

I'll give you another one.

0:38.0

The other one is a friend I mentioned. The first thing he said when he saw me was like, we just fired our agency, right? That

0:41.8

guy. And he's like, because I'm like, why did you fire the agency? Because they're not on top of

0:45.8

AI and also they're not passing AI efficiencies over to us, right? And I'm like, so what about your team. He's like, I'm also fed up with that too because I feel like I've been taking advantage of.

0:58.7

And two weeks ago, we did an episode or a week ago, we did an episode where we've done so many nice things for people and it doesn't come back to us, right?

1:02.8

So I think where I'm going with this is people are, I think the meta now, the optimized

1:09.0

way of playing business is I'm getting a lot bigger sense of people are harder core now or more hardcore.

1:16.9

And the tolerance for BS has decreased a lot, especially now that we're in a very unstable environment.

1:23.5

It's decreased a lot.

1:25.0

So, yeah.

1:25.9

I haven't seen too many founders fed up over employees or contractors.

...

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