Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 April 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology. TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:57) The Importance of Core Marketing Strategies (06:06) The Power of Follow-Up in Sales (11:56) Overcoming Sales Resistance Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

Click on a timestamp to play from that location

0:00.0	Dude, I constantly get people sending me more and more marketing channels like some of the other days.
0:04.8	Remember I told you to join Clubhouse?
0:06.0	Yeah.
0:07.0	And I didn't want to.
0:08.0	And then some of the other day was it's like, uh, be real now has X amount of active monthly users.
0:15.0	It's time to get me.
0:16.0	I still don't know what be real is.
0:17.0	Yeah. And I was like, no, it's okay. I don't need to read this TechCrunch article. I'm not joining Be Real.
0:22.6	And the same thing with like ChatGPT when it first came out.
0:26.7	I was getting so many people being like, dude, you need to market on ChatGPT.
0:31.3	It's amazing.
0:32.1	There's so much revenue to be had.
0:34.5	We now at this point know there's chat GPT is here to stay.
0:38.0	But when you look at the reality is there's too many companies that release new platforms
0:42.6	and most of them don't do much.
0:45.0	And even the ones I get traction, let's call it like Reddit, I would say Reddit has
0:48.8	gone a lot of traction.
0:49.9	I haven't checked their stock recently, but before all this screens in the market,
0:54.6	I'll check for you.
0:55.2	It was like that's an iPad.
0:56.6	Nine, ten billion dollar market cap.
0:58.3	It was somewhere around there.
	...

Transcript will be available on the free plan in 16 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.