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It's Me, Tinx

Office Hours with Willa Bennett EIC of Cosmo & Seventeen Magazines

It's Me, Tinx

SiriusXM

Society & Culture

3.84.2K Ratings

🗓️ 14 March 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

This week I welcome editor in chief of Cosmo and Seventeen magazines, Willa Bennett. Willa and I bonded over pancakes in NYC, and this interview was a long time coming. She tells us what it is like to take on 2 of the most iconic titles in magazine publishing, especially how to deal with the celebrity talent she features. Oh and most importantly we bond over above all else, there is nothing more important than the girlie group chat.

Transcript

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0:00.0

Willa Bennett, welcome to Office Hours, Editor-in-Chief of Cosmo and 17. Welcome.

0:08.7

Thank you for having me. This has been a long time in the making. I know. I feel like we got

0:12.3

breakfast at Golden Diner, what? Ages ago. Like years ago, maybe. But that was even before

0:19.1

you were, you didn't even have this job yet. Yeah.

0:22.4

It was all just, it was a very fun casual. But I really liked our brunch and I learned so much

0:27.4

about you and I'm really excited to dig into more of the themes we discussed over the best pancake in

0:33.1

New York. Yeah, it was good. It's really good. How have your first few months been? Good. I'm about to

0:39.0

hit around six months. Okay. I think so it's been a while. Yeah. But your first issue came out in

0:44.9

January. Yes. My first issue came out January 27th. And then we kind of swarmed content between

0:52.0

that and Valentine's Day. And I think one of my first goals was to make Cosmos synonymous of Valentine's Day.

0:56.8

So everything from like the boom boom room party to hats that you wore, to, you know,

1:04.1

a Cosmo Kiss Cam.

1:05.9

I think there was, it's been really fun, honestly.

1:08.2

And it's been, it's been about the issue, but it's also been about

1:10.9

reintroducing this brand to this next generation. Absolutely. Talk to me about the cover.

1:16.0

It's an amazing cover. Why did you decide to go for a couple versus one person? I'm sure a lot

1:22.0

of consideration went into it. Tell me about the thought process. Yeah, I just realized,

1:27.1

like, Cosmo had never done that in 60-year

1:29.5

history. And, like, to me, I feel like there is nothing out there that really, really, like,

1:36.7

talks about relationships in an authoritative way. And I feel like that's so missing from the zeitgeist

1:40.2

right now. And so they felt like the perfect couple. You know, they're both child

1:45.2

stars, but also they are genuinely in love. Like I can say firsthand being on set with them all

...

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