Ready to launch your business? Get started with the commerce platform made for entrepreneurs.

Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.

Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.

From startups to scaleups, online, in person, and on the go.

Shopify is made for entrepreneurs like you.

Sign up for your $1 a month trial at Shopify.com slash setup.

Greetings, salutations.

Wow. Welcome to our very first Watchers Diary, a concept conceptualized by Jenny Owen Young's. You know how I'm always conceptualizing concepts, Krista? That's kind of my bag.

That's one of my favorite things to do. You're great at it, you know. We have a couple

thanks for you in this in this little minisode today. First of all, we didn't give you our world-renowned

segment what was Dawn doing in the first. Honestly, it's been a snowball rolling down Grinch

Mountain. It is picking up speed and heat and, you know, it's taken on a life

of its own. It's become its own little microverse. So we had to scoot it on over into the

Watchers diary this week. Yeah, we needed more space. We simply needed more space. So we're going to go into what was Dawn doing first.

And then we have some listener emails.

I mean, we have so many listener emails.

And the thing about it is like we, in our first run through the series, right, we would do mailbag episodes.

They'd be like an hour long and we'd put in as many emails as we could.

And that was fun and great. But we lost so many beautiful, brilliant emails along the way because there's

only so many times that Jenny and I can sit down and record for an hour plus. So we thought,

hey, what if we pick the gems from the pile and read them in little minisodes and write them in our Watchers diary.

Exactly.

...