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Everything is the Best

Purely Elizabeth's Elizabeth Stein!

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.61.2K Ratings

🗓️ 24 July 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

Elizabeth Stein is the Founder & CEO of Purely Elizabeth, a certified holistic nutrition counselor, and host of the Live Purely podcast. She founded Purely Elizabeth in 2009, which is a leading health food company famous for its gluten and refined sugar free granola and oatmeal made with clean, wholesome ingredients and is now sold in over 100K stores nationwide. In this episode, we discuss how it all began by selling muffins at marathons to eventually bringing products into Whole Foods, Target, and many more. I ask her about growth, scaling, what it's like to lead a team of over 50 people, what are her daily non-negotiables, morning routines and much more. Enjoy!


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Transcript

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0:00.0

The following podcast is a dear media production. Well, thank you for coming on the show. I'm so happy to finally have you.

0:19.0

Thanks so much for having me. Of course. You know my daughter has purely Elizabeth every day.

0:25.0

Oh my God, I love it. She's the biggest fan.

0:28.0

It's really cute. Like I end up not eating that much of it because I get like but yeah because it's like it's so cute like she

0:37.1

doesn't even really want it on yogurt like I'll just put it in one of her little

0:40.5

kids you know it's like broken into like three, the little thing.

0:44.6

And she just with her, even her two little fingers

0:47.1

will get down to like every little last bit.

0:50.5

That's so sweet.

0:51.6

I know, it's so great.

0:54.0

Okay, well, I want to talk about where you started from because, I mean, you're, I cannot imagine what it is like to build a brand like this and I know you always say like money wasn't your

1:07.6

like all kind of just happened right so like the scaling of this to the mass level where you are is just absolutely incredible and I admire it so much from like even I'm like talk to me about distribution like I'm just like the logistics that must happen to make all this happen but let's even go back to like

1:26.8

Elizabeth in college and then you know your journey into like health and all of that

1:31.7

yeah totally so I think like even going back before into like health and all of that. Yeah, totally.

1:32.6

So I think like even going back before college,

1:35.4

I would just say that as a kid,

1:37.8

I definitely always had a business sense about me.

1:43.6

Like an entrepreneurial,

1:45.0

not necessarily entrepreneurial,

1:46.6

but I remember being 13 and going to Disney World.

1:50.8

We were like big Disney World family, or I was. I don't know the

1:53.7

rest of my family, my mom was. And when I went I was going honestly and like had

...

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