Quick Cut: S2E221 How to Build Trust with David Horsager
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 29 August 2024
⏱️ 11 minutes
🧾️ Download transcript
Summary
Click here to listen to the full episode
Everything of value – from the greatest financial institutions to the strongest relationships – is built on trust. In this episode, global trust expert David Horsager reveals how you can become a trusted leader for your business, your customers and your family.
YOU WILL LEARN:
· Why trust is so important in business.
· Why being trustworthy leads to respect.
· The eight-pillar framework for building trust.
MENTIONED IN THIS EPISODE:
“Trusted Leader,” by David Horsager
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Trust is not a soft skill – a lack of trust is your biggest expense.” – David Horsager
“When I can confidently believe in you, everything changes.” – David Horsager
“When you become most trusted, you gain the greatest market share.” – David Horsager
“We trust those that stay fresh and relevant and capable.” – David Horsager
“To the extent that you're consistent, you will be trusted.” – David Horsager
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to It's a Good Life with Brian Befini, founder of America's largest business coaching company. |
| 0:10.0 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:15.0 | Well, top of the morning to you and welcome to It's a Good Life. |
| 0:20.0 | We have a special guest for you today. |
| 0:22.0 | His name is David Horsh and David is the CEO of Trust Edge Leadership Institute. |
| 0:27.0 | We'll talk about his eight-pillar framework and we're going to break it down into tangible steps so that you can take and learn |
| 0:34.7 | how to not only lead yourself but lead your business, lead your customers, lead your |
| 0:38.6 | family as well. We're going to dive straight in the eight pillar framework on building trust. |
| 0:44.6 | Give us the kind of the overview. |
| 0:46.2 | What's a great definition of it? |
| 0:48.1 | And ultimately, why is trust ultimately so important in business? |
| 0:52.3 | A couple decades ago when I started my grad work, you know, no one was talking about trust. |
| 0:56.2 | Now in the last five years, everybody's talking about trust with and mostly without research. |
| 1:00.3 | Back then, the big tie was showing how a lack of trust is the biggest expense of a company. |
| 1:06.0 | And I believe this in my heart today more than ever from the research, from everything I see and from how it changed my own life. |
| 1:11.0 | People think they're solving the wrong issue. |
| 1:14.3 | So people say, well, it's a leadership issue. |
| 1:16.3 | It's never a leadership issue. |
| 1:17.3 | The reason you follow a leader is not his trust. |
| 1:19.4 | It's a sales issue. |
| 1:20.6 | Never a sales issue. |
| 1:21.4 | The reason people buy is trust. |
... |
Transcript will be available on the free plan in -169 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.