Welcome to It's a Good Life, the Podcast for Entrepreneurs, where it's all about growing

yourself and your business.

Here's your host, founder of America's largest business coaching company, Brian the Feeney.

Well, the top of the morning to you and welcome to today's episode of It's a Good Life

entitled Follow Up The Key to Trust. You know, Trust is the most critical

factor to the success of any and all relationships, both in business and in life. But in today's world, our desire to trust may be at an all-time high,

but our inclination to trust is at an all-time low.

This general sense of distrust in society is something we all have to navigate and as business owners

We have to build trust between us and our customers and our brand. It's actually non-negotiable

The actual definition of trust is a reliance on the integrity, strength, ability, and surety of a person.

Ultimately to have confidence in them.

That pretty much sums up how your customers should feel about you and your business.

To become a trusted advisor to your clients, you have to consistently show them that you respect and

value them. That you're personally invested and as always you'll go the

extra mile for them. Not just during the transaction, but before and afterwards as well.

Every small interaction you have will either increase or decrease the trust between you.

Today we're going to explore the most important aspect of Bill and Trust with a client, which is follow-up.

And in today's business environment, if you can follow up consistently, you'll be a shining star in the marketplace. So here's what we're going to talk about.

Three major points. First we're going to talk about emptying the trust account.

Second, it's where sales are made and third, it's how advocates are created.

So let's talk about emptying the trust account. You know, trust doesn't just magically happen overnight. It has to be built over time.

You have to make deposits in the trust account with customers and you enjoy the compounding

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