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FluentlyForward

Rebranding the Next Generation of Pop Girls feat. Coco Mocoe

FluentlyForward

CAKE MEDIA

News, Entertainment News

4.62.3K Ratings

🗓️ 24 February 2025

⏱️ 81 minutes

🧾️ Download transcript

Summary

Why do some pop girls explode into superstardom while others stay stuck in the "almost" category? In this episode, we're joined by pop culture expert Coco Mocoe to break down the power of a rebrand—how artists like Sabrina Carpenter, Addison Rae, and Charli XCX have mastered their aesthetic and skyrocketed to fame. Head to Squarespace.com/fluently for a free trial, and when you’re ready to launch, use code FLUENTLY to save 10% off your first purchase of a website or domain. Turn your everyday purchases into steps toward your financial goals with Chime’s secure credit card. Get started today at chime.com/forward. Treat yourself this winter without the luxury price tag. Go to Quince.com/fluently for 365-day returns, plus free shipping on your order! Now’s your chance to change the way you sleep with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets at BollAndBranch.com/fluently to save 15%. Ro provides access to the most popular weight loss shots on the market. Average weight loss is 15-20% in 1 year, with healthy lifestyle changes. BMI and other eligibility criteria apply. Go to ro.co/fluently to see if your insurance covers GLP-1s—for free!

Transcript

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0:00.0

Hello, hello everybody and welcome back to another episode of Fluently Ford with a favorite return guest, Cocoa, how you doing?

0:08.2

Welcome back to the show. I'm good. I'm so excited. When I saw you posted about this on your Insta stories, I was begging. I'm like, can I please come on again, please? So I'm excited for this topic.

0:18.9

I'm glad that you said that because you have to come on for today's

0:23.0

episode where we're basically going to be talking about how some pot girls who are like of the

0:27.7

moment, you know, Sabrina Carpenter, Addison Ray, Charlie X, CX, even Chapel Rhone, how they have

0:33.0

really taken off in a huge way. And I think not only, you know, the music is great, they've been

0:38.9

at it everyone other than Addison for like 10 plus years, but their aesthetic in rebrand has really

0:45.8

cemented them into like pop icon status. And this is something that you have always talked about.

0:51.1

I believe it was you on TikTok, right, who said the notion of, um,

0:55.4

dressing up as someone for Halloween meant that they were a star. Could you walk us through that?

1:00.0

Yeah. Yes. I love coming up with like little names for them. And I know it's kind of a bit now.

1:05.6

Like TikTokers always say theory and like guilty is charged. I love it. But I would say like Halloween

1:10.6

costume theory. and that's

1:12.3

essentially where you have to have moments in your career where someone could dress up like you for

1:19.3

Halloween and like someone knows who it is across the street who's a stranger and like can't ask who you

1:23.6

are so ariene grande with the ponytail my luis ir Miley Cyrus, like, with the wrecking ball in the

1:29.8

VMA's outfit or Britney Spears with the snake. Like, there's these moments that I think artists,

1:35.5

it looks effortless, but they really curate. And then it's also what I call the Hollywood

1:41.2

hair theory, which is like a lot of artists. And like not everyone has to have

1:45.9

this. Like some people can't show their hair for different reasons or whatever. But like a lot of

1:50.4

artists really kind of become household names when they create a silhouette with their hair or a certain

1:55.9

color. Like I spice with the orange hair, Chapel Rhone when she went super red with her hair, Sabrina Carpenter.

...

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