Rebranding with the brand builder himself, Bronson Christensen.

Wake Up With Weslie

Weslie Christensen

Alternative Health, Personal Journals, Awakening, Soul, Personal Stories, Mind, Self-improvement, Wake Up, Education, Health & Fitness, Wake Up With Weslie, Body, Weslie Christensen, Society & Culture, Weslie

5 • 1.4K Ratings

🗓️ 10 June 2020

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is sponsored by MudWtr! To get 15% off (and free shipping!) of this delicious coffee alternative, please go to mudwtr.com/woke and enter my discount code: WOKE.

Welcome to the new show name, Wake Up with Weslie.

After taking a deep dive into the history and reality of racial injustices this past week, I discovered that I was using the word "woke" irresponsibly. Woke is a title..more like an honor...to hopefully one day attain. It is a part of my mission now here on Wake Up with Weslie to keep this conversation going, and to continue to educate myself on the very real issues of racial injustice.

In the past week I've realized how helpless I feel in all this.

We can post a black square, hold back our personal content, donate money, protest, and vote...and even then it doesn't feel like enough. I feel, personally, that more needs to be done. As the shame waters got deeper, I realized the most important thing I can do right now is continue to educated myself, follow even more amazing black women in real life and on instagram who know what their talking about, and take accountability for anything I've done in ignorance in the past. When I know better, I vow to do better. I will teach my kids to do better.

A part of knowing better and doing better is re-branding this podcast.

Bronson Christensen, my husband, is the master at building brands--and for this, I am so grateful.

In this episode we talk about the importance of having a brand with soul, what differentiates brands, and future plans for Wake Up with Weslie.

Transcript

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0:00.0	Hello and welcome to drum roll Bronson please welcome to wake up you're supposed to
0:20.9	a drum roll oh Oh, good Lord.
0:23.9	Okay, we're starting.
0:24.8	Can you hear that?
0:25.8	I don't know.
0:26.8	Let's just keep it.
0:28.2	Go.
0:29.4	Welcome to Wake up with Wesley. Ma'am, oh man, you guys wake up with Wesley. Man, oh man, you guys wake up with Wesley,
0:35.0	this is the new name.
0:37.0	I have Moldover, the new name for days upon days
0:41.0	and honestly wake up with Wesley was the very first option I came up
0:46.3	with and it was actually the most suggested by my Instagram people too but for
0:51.3	whatever reason I overicated this whole thing. I thought I should rebrand it entirely and wake up was too close to woke.
1:01.0	But I had a moment of clarity just yesterday actually and it was something like, hey, dummy, get back to your roots, get back to your foundation, don't overthink this. Like you love this, you love knowing what woke people
1:16.1	up. You know the power that a good wake-up call brings, like wake-up calls can change the trajectory of someone's life like that's what happened to me
1:26.0	My wake up call was it was a call to step into myself into into my power, into my knowing, into my authenticity.
1:36.2	Like my wake-up call was a call to stop playing small and live big.
1:41.0	Mistakes and all. And mistakes we got to talk about it because
1:46.3	naming my podcast woke with Wesley was a mistake. I ignorantly never looked into the history or even the meaning. I didn't even
1:58.1	look into the definition of the word woke. I simply used it as what I thought it was, which was the past tense of the word wake.
2:07.2	And I thought it sounded really good with my name.
2:09.9	Like, and in my personal life, when I'm talking about my story or even when I look back to like my old journal entries,
	...

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