4.9 • 2.6K Ratings
🗓️ 15 December 2020
⏱️ 50 minutes
🧾️ Download transcript
Do you want to learn more about influencer marketing? Who better to learn from than Raissa Gerona, Chief Brand Officer of Revolve. Raissa and Revolve paved the way in how brands work with content creators, originated the influencer trip and even hold their very own festival. Learn more about influencer marketing, social media and brand marketing in this episode.
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Produced by Dear Media.
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0:00.0 | The following podcast is a DR Media Production. |
0:07.9 | Welcome back to the Life with Mary and a Podcast. I'm your host, Mary Anna Hewitt. |
0:12.3 | In this week's episode, I'm joined by Rysa Gerona, Chief Brand Officer of Revolve. |
0:16.9 | We talk all about influencer marketing, how to land a job at Revolve, |
0:20.5 | and advice for new brands looking to work with influencers. |
0:23.5 | If you want to hear about all this and more from Rysa, keep listening. |
0:26.8 | Rysa, thank you so much for joining us today. |
0:31.5 | Thank you so much. I'm so excited and I'm so glad that you finally have a podcast. |
0:36.4 | First, I think we should tell people the first time we met if you want to tell the story. |
0:40.5 | I love this story because, guys, it's the real deal. This is exactly what happened. So, |
0:46.1 | I was at Medeo and I walked up to the bar and it's, if you're not from LA or not from |
0:51.3 | Louis Dressron. It's one of my most favorite Italian restaurants and it's really sad because |
0:57.0 | they're actually closed now. But it's kind of an LA staple. Anyway, I walk up to the bar. I'm |
1:03.2 | waiting for my table and I look and sitting at the bar is Mary Anna. I had never met you before, |
1:10.3 | Mary Anna, but I followed you on Instagram and I instantly was like, okay, I'm just going to go |
1:16.9 | to her and say hi and introduce myself because I was such a fan and that's exactly what I did. |
1:23.2 | I went up to you and was like, hi, I'm Rysa. I follow you on Instagram. |
1:27.5 | And I said next to you at the bar and I love Medeo so much. It's my most favorite pasta. I had |
1:32.6 | a last meal. It's definitely on the list. And then after that, you invited me to a lion's |
1:38.3 | apparel at that time. You were like, come pick out clothes. I was like, oh my gosh, free clothes |
1:42.9 | because really at that time, it was before there was really like influencer marketing. You were |
1:47.2 | really at the forefront of brands giving stuff for free to people and then also working with people. |
... |
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