Risk is Key to Growth in Friendships, Marriage, and Business with Ron Razete—Founder, Peace, Love and Little Donuts

The Aggressive Life with Brian Tome

Crossroads

Christianity, Religion & Spirituality

4.9 • 756 Ratings

🗓️ 11 March 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Ron Razete launched Peace, Love and Little Donuts, it was an incredible risk. After multiple failures in the entrepreneurial space, Ron and his wife, Marci, had their backs against the wall. With nowhere else to turn, she sold her car to finance the venture, and the couple opened their first brick and mortar store in Pittsburg. 15 years later, that risk has more than paid off, expanding to 30 locations in 11 different states. In this aggressive conversation with a long-time friend, Ron shares the unlikely history of Peace, Love and Little Donuts and the lessons learned along the way—take the risk, listen to your wife, and have fun.

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Transcript

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0:00.0	We have a donut called a dirt donut.
0:01.7	Come on.
0:02.2	We do.
0:02.8	Yeah, it's got a gummy worm on it.
0:04.4	It's so cool.
0:06.1	I didn't think to bring it.
0:07.5	I should have.
0:08.2	That's a total loss, really.
0:10.8	I had a chance to actually...
0:12.0	You know, a dirt donut.
0:13.5	You didn't bring a dirt donut for dirt.
0:16.0	The one guy who's down the pipe on your brand.
0:20.0	Podcast is over.
0:37.3	Welcome to aggressive life. Man, you never know what you're going to aggressive life.
0:39.5	Man, you never know what you're going to get into.
0:41.0	Some days, some days dirt, I love my day at work.
0:44.5	This is a fun one today.
0:45.5	Some days I come to work and go, oh, today's going to be fun.
0:48.7	That day.
0:49.4	It is that day.
0:50.3	Because this is one of the things I was looking forward to today.
0:52.7	We have a guest live in the studio.
	...

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