4.5 • 2.5K Ratings
🗓️ 18 December 2024
⏱️ 67 minutes
🧾️ Download transcript
In this exciting episode, we dive into the world of the brightest names in rugby—those whose talent, charisma, and marketability make them global icons. This isn’t about the best players in the game; it’s about the ones who own the spotlight. From thrilling performances on the field to trendsetting moves off it, these athletes command attention, dominate social media, and make brands and fans alike flock to their orbit.
Returning to the studio is Steve Martin, a sports marketing guru who has worked with legends like Tiger Woods, Lionel Messi, David Beckham, Cristiano Ronaldo, and Rory McIlroy. Steve shares insights from his impressive career and discusses his latest venture, MSQ Sport + Entertainment, where he helps connect brands, athletes, and audiences through groundbreaking strategies and experiences.
Season 5 is Sponsored by Continental Tyres.
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0:00.0 | Who are the top 10 stars in rugby union right now? Back in studio is Steve Martin. Welcome to you. Why don't we start with Sia? |
0:07.0 | One of the most recognisable. He's got this interesting relationship and friendship with Jorgon Klopp, I think. |
0:12.3 | Yes. Antoine DuPont. I've never seen someone have such an impact on rugby. His social output is too low. One point one million Instagram. It could be five times that. Thin. |
0:21.6 | Unflappable. |
0:22.6 | Definitely his biggest strength. |
0:23.6 | He needs to do something. |
0:24.6 | Again, I think the Lions is going to be the thing. |
0:26.6 | His marketability is limiting. |
0:28.6 | Alona Marr. |
0:29.6 | Rugby's biggest star. |
0:30.6 | She can get to that audience and we'll come back time and time and time again. She's almost a content creator who's supremely good at rugby |
0:37.7 | rather than rugby player. He does a bit of content. |
0:39.0 | She's exactly that. |
0:40.0 | Joseph Suilli. |
0:41.4 | Total game changer and he's got it all. |
0:44.0 | He is going to be the superstar world rugby. |
0:46.6 | Ellie Kildan. |
0:47.6 | I think she's amazing, you have to say. |
0:49.1 | I think she's creating an absolute dent, |
0:51.1 | particularly in the women's game here. |
0:52.6 | 14 tries in her last 10 outings. |
0:54.8 | So she's doing that. |
... |
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