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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, really quick before we start this brand new episode of How I Built This, I want to remind you about a new video series that we've just launched.

It's sort of a How I Built This online live conversation with me and a different founder to talk about how they're handling the crisis, how it's affecting their business, and also how they're working to build resiliency and think creatively about ways to navigate through it.

This Wednesday, April 8th at 12 noon Eastern. I'll be talking with David Nealamann, the founder of JetBlue and Azul Airways about his industry, and his ideas on how to move forward.

And then on Friday, April 10th at 12 noon Eastern, I'll have Tristan Walker on. He's the founder of Walker & Company.

It's a company that makes personal care products like the Bevel Razor, so we're going to catch up with him.

You can join us live and please bring your questions. Those conversations all happen at facebook.com slash How I Built This.

You do not need a Facebook account to watch it. So just go to facebook.com slash How I Built This.

Again, that's this Wednesday, April 8th with David Nealamann at 12 noon Eastern and then Friday, April 10th with Tristan Walker also at 12 noon Eastern.

Find those conversations live at facebook.com slash How I Built This. Bring your questions, and I hope to see you there.

You went to a trade show and you literally saw a table with knockoffs of your bottles, or is that right?

Yeah, so not only were there swell bottles at this trade show, but the swell bottles had one in a ward and had a ribbon on a display case at the trade show.

Was it the same logo with the S apostrophe? Well, yeah, it was the same logo and it had the trademark symbol on the side of it.

What was your first reaction like? I almost passed out.

Brahmin PR, it's How I Built This. A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross and on the show today, how Sarah Kaus turned the humble thermos into a sleek accessory called swell and watched her business grow by the tens of millions of dollars.

So one of the common threads you might have noticed on the show is the element of design. Design matters a lot, and not just design of your product, but the design of your business, the logo, the colors you use, the customer interface.

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