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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, everyone. So I hope you are doing well. I hope you are safe and staying at home.

These are obviously crazy times, but in these crazy moments, we are trying to find ways to learn about resilience and adaptation.

From some of the founders we've interviewed and try to hear about how they're managing their businesses as creatively as possible under the circumstances.

So we're doing a conversation with a different founder every Friday at noon, Eastern Time, a live video chat that I'm going to be hosting with a different founder.

And we know a lot of you are looking for ideas and ways to keep momentum even during this difficult time.

So if you have a chance to join us every Friday, bring your questions, or we're going to take your questions as well.

You can find it at facebook.com slash how I built this, and you don't need a Facebook account to watch it or to join.

Anyway, in case you missed the live conversation this past Friday, every Thursday, we're going to post an excerpt right here in your podcast feed.

And today is the first one. My guest on Friday was Jenny Britton-Bauer, founder of Jenny's Splendid Ice Creams.

She joined me from her kitchen in Columbus, Ohio.

This is the corner of my own kitchen. I went and got my professional ice cream machine and some other equipment from our HQ test kitchen.

And this is where I spend half my day. I'm actually making videos too and posting those and asking people for flavor ideas.

So that's just started this week and it's been a lot of fun. I really do think that ice cream is comforting and it's a good distraction. So we've been having fun here.

Jenny, one of the reasons why we really wanted you as our first guest and we're so excited to have you is because you dealt with a huge crisis back in 2015, I think.

You had a situation where there was a list area found in one plant or one tiny bit of a list area. You had to shut down your whole operation for weeks.

I think it was you guys were hemorrhaging money. You were worried whether the business was going to survive. But the sort of your response to that was incredible.

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