If you had a tool, any kind of tool, but in this case, data science, but it could be anything,

that improved your decision quality by half a percent every day for 365 days, you'd be looking

at roughly 2,000% improvement annualized.

We said to ourselves, having really done it, we felt like that as business leaders, we knew

more about what had to happen next than perhaps very many people anywhere.

I'm Mark Stuce, the CEO of Proof Analytics.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead, a team that has your back.

I'm your host, Noah Laparte, and today how Mark Stuce built the platform to attribute revenue and provide the analytics to really move the needle.

All this and more.

On Code Story.

Mark Stuce was a CCO and CMO in large companies like Honeywell Airspace.

He claims that he is not a data scientist, but can play one on TV and can speak to the

needs of a data scientist. If he wasn't pursuing his current venture, he would likely be a history

professor, as he is seriously passionate about 15th century innovation in the pre-renaissance era.

He's also a parent of two teenage boys, so outside of tech and history, he spends time doing what they want to do.

As a communications and marketing leader, Mark was frustrated with the lack of recognition for his marketing teams to the bottom line.

In addition, he solved major analytics problems at his prior companies, but had massive budgets to do so.

He saw that software and automation was the way forward.

This is the creation story of proof analytics.

How well you leverage analytics into daily decision making to make even slightly better decisions day in and day out is what it's all about.

The problem has been historically that data science has been very slow, very complicated, very expensive, and very difficult for so-called normal people, meaning

not people who are not trained data scientists, to understand it.

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