S7 E4: Yuliia Tkachova, Masthead Data

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 13 September 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Yuliia Tkachova grew up in the Ukraine, but lives in Canada now. She has a family with 2 kids, and a masters in statistics. And, she acknowledges that the war with Russia has been difficult to deal with, thinking of her friends and family back home. On the lighter side, she notes that she loves Depeche Mode and Red Hot Chili Peppers, whom she has seen many times in concert. She recalls the 2010 concert in Kyiv with Depeche Mode was a moment that she cherishes. As a data product manager, Yuliia was called out, even during the early days of her job, that her customers were going to churn - due to some erroneous data downstream. After fixing this problem, she saw the landscape of data quality issues that were likely to occur with her customers, and wanted to do something about it. This is the creation story of Masthead Data. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	Our MVP was a lot of us Dropbox MVP.
0:05.0	Basically, we were delivering this oppression of completely functional product,
0:11.0	but there was nothing on the backend.
0:14.0	And to validate the idea initially, we used Figma, you know, to animate the whole UI. Like we fake it, 100% fake it, and the biggest, you know, to animate the whole UI. Like, we fake it.
0:22.3	100% fake it.
0:23.7	And the biggest, you know, epiphany moment of epiphany was when actually customers seeing the mock data, like mock UI, the customer initially confirmed, like, how can I access it?
0:37.0	Let's do it right now.
0:38.4	My name is Yulet Kachoa. I'm CEO and co-founder of Masshead Data.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.
0:59.5	A team that has your back.
1:02.3	I'm your host, Noel Laparte.
1:04.0	And today how Yulia Katova built the world's best no-code solution to catch data issues in real time. All this and more on
1:15.3	Code Story.
1:19.7	Yulia Kachova grew up in the Ukraine but lives in Canada now. She has a family with two kids and a
1:25.5	master's in statistics. And she acknowledges that the war with Russia has been difficult to deal with, thinking of her friends and family back home.
1:33.3	On the lighter side, she notes that she loves Depeche Mode and red hot chili peppers.
1:37.3	She recalls the 2010 concert in Kiev with Depeche Mode was a moment that she cherishes.
1:42.3	As a data product manager, Yulia was called
1:46.2	out even during the early days of her job that her customers were going to churn due to some
1:50.9	erroneous data downstream. After fixing this problem, she saw the landscape of data quality
1:56.9	issues that were likely to occur with her customers and wanted to do something about it.
2:03.9	This is the creation story of Masthead Data.
	...

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