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Happy Friday, Frickle Foodie Fam. Today, we are joined by Salma Dada.

She is a avid recipe developer, a food photographer.

She is a cookbook author of Dada eats love to cook it.

And she is also the host of the Today Show original digital series,

hashtag cooking. She is fucking awesome. That goes without saying.

But this conversation is one I really love because, you know, coming into the episode,

I thought we were going to talk mainly about food and her platform.

You know, how she got to where she is.

But we dive into a lot of honestly the mental health aspect of this industry and what we're dealing with.

And imposter syndrome and the constant feeling of being behind and comparing ourselves to others

on social media and everything that goes into creating this content.

And just our general motions around the job because it can be a lot, no matter how blessed we

feel and how grateful we are, like, it's still a lot of work.

Salma started at the Today Show in the production side.

She was a NBC page and she was in the rotational program.

She was working on the Today Show and simultaneously she was running at Dada eats as a complete hobby.

And it just started to really take off.

...