You have one over here that's interesting to me.

I want to get your take on this because I used to really like these awards.

So you, your, Neil has a topic here on the, these awards.

Yeah, should marketing spend time getting awards, especially ones that are related to best places to work.

I've done a lot of the best places to work. Do you guys do them?

We used to when we had the office in downtown LA. We had a lot of them. And I believe these awards don't drive any revenue directly, but indirectly,

they help you recruit better talent, which then helps you generate more revenue. Yeah. And arguably,

talent is the most important thing. Yes. And so I've always been a big fan of these in the past.

And that's why I was, I was like, I was stressing it to the team.

I was like, guys, we need all these best places to awards.

You know who's done a good job with it?

Acceleration Partners, Bob Glazer.

Yeah.

So you'd always have like the glass door one or this one, that one. It's not that hard to like, when I say it's not that hard, I mean, you just have to push your team and you send them a survey and just remind them over and over.

And then eventually you get a good amount doing it.

And as long as you treat your people well, then most people are going to fill it out.

So I found it to be helpful because it's something you can call out during the recruiting process too. It's like, oh, yeah, we looked at your glass store, you know, what else, blah, blah, blah.

It's like, oh, yeah, we also have these best places to work awards and this is how we treat our people.

And you're interviewing right now three candidates to be a CEO or four? For CEO or CEO?

C-O. And then the CEO search is starting. So you're going to do a CEO search and a CIO search? Which ones are you interviewing for

first? It's the CFOs ones that are just the ones that have come through first, right? But the CEO

ones, like, that's, that is, we're actually going into an executive recruiting firm for that one.

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