The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 February 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the importance of effective sales calls and the common pitfalls that lead to lost deals. The discussion also touches on the evolving role of AI in business, emphasizing the need for a human touch in customer interactions. Additionally, they analyze the impact of SEO and AI overviews on website traffic and the significance of a 'land and expand' strategy in sales. TIME-STAMPED SHOW NOTES: (00:00) The Five-Minute Productivity System (03:10) Sales Deal Dynamics (11:01) The Human Touch in AI (13:00) SEO and AI Overviews (18:06) Land and Expand Strategy Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Have you heard about the Elon Musk five minute productivity system?
0:03.3	No, I'm curious on it.
0:04.7	So Bill Gates does this too.
0:05.9	I look this up.
0:06.7	So I use perplexity deep research because I read about this somewhere.
0:09.2	It's like Elon Musk only works in five minute increments, right?
0:13.5	So what he does is, you know the Pomodoro technique?
0:16.6	No, that is.
0:17.2	Okay.
0:17.5	So that's like a little tomato thing where you have like 25 minutes and you just focus on that work and then you get a five minute break and then 25 minutes. You're just doing blocks of focused work, right? Elon is even more hardcore. He's only working in five minutes. So there's this thing called Parkinson's Law where the more you give time to something, the more it expands. So if I say I'm going to give you one hour and something, you might mess around for a little
0:38.3	bit and then you might get it done, right?
0:39.6	But if I say five minutes, he's only working in five minute increments on the highest
0:42.7	leveraged things.
0:43.9	And I was like, does he plan out his schedule every day?
0:47.2	Turns out, he had an assistant that would map out his schedule in five minutes.
0:51.9	And then he would actually make adjustments last minute to it
0:54.8	because i don't think you and i like assistants planning our calendar at least i don't um so that's what he
0:59.7	did right and then i was looking at i was doing more research on this five minute productivity thing
1:03.0	and bill gates did the same thing in the past so um his assistant plan everything bill gates was
1:07.9	very detail oriented so he would check the night before just to see everything was good. And you know Elon's hardcore about his time, because I think
1:14.9	someone tried to get on a call with him, and then one of his chiefs of staff or assistants reach out
1:19.6	and said, hey, each minute is worked about $22 million to Elon Musk or something like that, right?
	...

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