Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

Download the app today.

New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, really quick before we start the show. We're launching a regular video conversation every Friday at 12 noon,

Eastern Time, with a different founder to talk about creative ways to build resiliency in the midst of this crisis.

This week join me and Susan Griffin Black, co-founder of EO Products.

She'll talk about all the hand sanitizer they've been making.

You can join the conversation and ask questions by going to Facebook.com slash how I built this.

And you don't need a Facebook account to watch.

Bring your questions for me and Susan this Friday, April 3rd at 12 noon, Eastern Time, Facebook.com slash how I built this.

We were out of money for, I don't know, the 10th time it had gone tough, you know, family, and said, you know, we just need another 5,000 or whatever, and we can get the doors open.

We did that a bunch of times, and so we were at a point where it's like we can't go ask for money again.

We've told them this was the last time, like five times ago.

And I just thought to myself, you know, we're down to this desperate of a situation we got no money, or we're not going to make it.

From NPR is how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on the show today, how Ken Grossman went from brewing batches of bitter beer in his closet to building America's 3rd largest craft brewery, Sierra Nevada.

So just a few days ago, Ken Grossman and I were supposed to be sitting side by side on stage at the Sydney Goldstein Theatre in San Francisco for a live, how I built this show, to hear how he built one of the biggest craft beer companies in the country.

But instead, that event, like every other event, was canceled. But we didn't want to miss out on getting a chance to hear Ken's story because it is too good and too inspiring to wait until we can all go out again.

So we asked Ken to record himself from his home, just outside Chico, California, and by the way, that's how it's going to be for a while, because our staff, our guests, me, probably, many of you, were all at home now and starting to adjust to this very weird new reality.

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