One of my favorite sayings is the simple things to do are simple not to do.

And there's a reason for that, and it's called human nature.

People have an aversion to doing simple things because simple things aggregate, accelerate,

and compound exponentially into huge impact.

And the best example that I can give of the power of simple actions and human nature

is simple gratitude.

There is no doubt in everyone's mind that gratitude is the most powerful,

impactful thing that we can have and do and say and think and feel and believe. But yet, we all believe

in 0.1 seconds a day for free that you can say thank you before you went to bed, or you can say

thank you when you wake up or both. And if you do that, even just for 30 straight days, a very, very simple thing,

0.1 seconds and free. A very simple thing. You could have the maximum impact in your life.

Your life is guaranteed to change for 0.1 seconds and free. But why is it that by tonight,

even though all of us agree that the simple thing like saying

thank you to do, 0.1 seconds and free, why is it by tonight that half of us won't say thank you?

And why is it by tomorrow morning that another half of us won't say thank you?

And why is it within three days that almost all of us won't say thank you? Because the simple things

to do are simple not to do because it's contrary. It's adverse to human nature. We don't like

consistency, which leads us to lack of persistency. And it's not the mistakes that we make through

the consistency. It's the lack

of commitment that we will fail with when we don't have persistency. And what we need to understand

is success is not built on grand, complex strategies. It's forged through these small, consistent

actions done daily, even if it takes 0.1 seconds

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