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How I Built This with Guy Raz

Slack & Flickr: Stewart Butterfield

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 30 July 2018

⏱️ 64 minutes

🧾️ Download transcript

Summary

In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture failed. Instead, he and his co-founders used the technology they developed to create the photo-sharing site Flickr. After Flickr was acquired by Yahoo in 2005, Butterfield went back to the online game idea, only to fail again. But the office messaging platform Slack rose from the ashes of that second failure — a company which, today, is valued at over $5 billion. PLUS, for our postscript "How You Built That," how a peanut butter obsession turned teenager Abby Kircher into a CEO before she was old enough to drive. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New years is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, before we start the show, I just want to remind you that tickets for the how I built the summit are selling fast.

0:33.0

We now have fewer than 50 tickets left, so don't miss a chance to learn from some of the world's most inspiring entrepreneurs,

0:40.0

and also to meet hundreds of other innovators and builders.

0:44.0

The summit is on October 16 in San Francisco, and it's supported by American Express.

0:49.0

Go to npr.org slash summit to find out more and to get your tickets.

0:55.0

And hope to see you there.

0:58.0

We were sure that this was going to be something as big, but we went back to our investors, including Andreessen Horowitz,

1:07.0

and we went in there and told them our plan, and you know, we could one day get to $100 million in revenue with this business, and thereby be a billion-dollar business.

1:15.0

And like, you guys have no idea what you're doing.

1:19.0

You don't understand what it is to sell into companies.

1:22.0

You're going to need all of this expertise, and they were like, pff, good luck with your stupid little thing.

1:33.0

From NPR, it's how I built this.

1:36.0

The show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:42.0

I'm Guy Raaz, and on today's show, how Stewart Butterfield perfected the art of the pivot by turning a failed online game company into Slack, a messaging program now value at over $5 billion.

2:00.0

So you might remember a story we did a while back about Kevin's system and Mike Krieger.

2:11.0

When they joined forces to build a tech company, they came up with something they called bourbon.

...

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