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Inside the Hive

Snoop, Trump and Jesse

Inside the Hive

Vanity Fair

News

4.21.5K Ratings

🗓️ 10 June 2017

⏱️ 48 minutes

🧾️ Download transcript

Summary

YouTube star Jesse Wellens tells us how he went from being a used car salesman to becoming one of the most followed people on the Internet. He also talks about directing the latest Snoop Dogg video, which led to not-very-happy Trump tweet and a Secret Service visit, and finally, how vlogging made him famous at the cost of his relationship. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

I'm going to go out and limb and say there's a pretty good chance you've never heard the name

0:05.5

Jesse Wellens before. But I'm also going to guess you've probably seen one of his YouTube videos

0:10.2

over the past decade. In fact, Jesse's YouTube channel has more than 10 million

0:14.5

followers and his videos have been viewed almost 3 billion times. I'll let Jesse explain

0:20.0

in our interview how this all happened, but I'll give you a brief synopsis here first.

0:24.7

It started back in 2009 when he was fresh out of the military, working as a used car salesman,

0:30.0

and he dared his girlfriend Gina Smith to eat a spoonful of cinnamon while he videotaped her reaction.

0:35.0

The outcome, as you might imagine, was so dramatic that when he posted it online, he ended up winning $200.

0:41.0

He soon realized he could make more money posting videos on the internet

0:44.8

than he could selling use Cadillacs. As time went on the couple started

0:48.8

regularly pranking each other and eventually started vlogging their lives together

0:51.9

documenting every moment of every day

0:54.0

for an audience of millions.

0:56.0

While it was incredibly rewarding financially

0:58.0

and it still is,

0:59.0

living that lifestyle came with dire consequences.

1:02.0

I wanted to sit down with Jesse to understand what

1:04.6

it's like to live in front of her camera all that time. If it was all worth it and who

1:08.7

those 10 million people are who voraciously watch every single thing he does and others like him.

1:14.0

So without further ado, please meet Jesse Wellens.

1:17.5

So let's back up for the people that don't know who you are

1:19.8

and how you kind of got here.

...

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