Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 21 February 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The way we use social media is changing FAST, and if you’re not keeping up, you’re falling behind.

In this episode, Im sharing a Q&A I did with LinkedIn Premium users on a live stream! I explain why we’re not in a social media era anymore—we’re in interest media and what that means for creators, businesses, and anyone building a brand online. If you’re on LinkedIn, Instagram, TikTok, or any platform, this is a must-listen to understand how to get more views, engagement, and growth.

We talk about:

-Why views are the ONLY metric that matters (and how to get more of them)

-How to play the algorithm game and what platforms are prioritizing right now

-Why most people fail on LinkedIn (and how to use it to grow your career)

-The secret to going viral—on purpose

-How to build a personal brand even if you hate being on camera

-The power of social live shopping and why it’s the future of e-commerce

-How AI is changing content creation (and what to do about it)

-Why authenticity is misunderstood—and how to be authentic

Follow the podcast here first:
📌 @garyveeaudioexperience

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary Vee Audio Experience.
0:04.6	I believe we are now in the not social media, but interest media.
0:08.7	Meaning social was inherently like who is your social network, who are your friends.
0:12.8	We are now in an era where what are you interested is coming to you from the algorithm.
0:17.7	And so what you should be looking at is views.
0:20.1	The only thing I really care about on every platform
0:22.3	is views achieved because the creative is the variable
0:25.3	to the views now.
0:26.1	People that are watching right now that have never posted,
0:28.3	if they post a remarkably good piece of content,
0:30.6	that piece of content now has the ability
0:32.6	to get more views than something I post,
0:34.9	and I'm one of the most followed people
0:36.0	on LinkedIn in the world.
0:36.9	That is profound.
0:38.0	I personally believe the core metric now in the game is views.
0:41.3	Yeah.
0:41.6	Because views are now achieved.
0:43.7	So when you're talking about views, just to dig in here, are you talking about video?
0:47.6	Are you saying we should all be doing video?
0:49.5	Are you just, no.
0:49.8	No.
	...

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