SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 28 April 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperfo...

Transcript

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0:00.0	Welcome to a new special series called The Bathering.
0:11.3	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:16.7	But I don't recommend both, but that's your choice.
0:19.2	This collab is going to be super fun.
0:20.6	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.4	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:39.8	All right. We are back for bathroom break. This is Jay Schwettleson from Do This Not That. I'm here with
0:44.2	the Daniel Murray from the marking millennials. And we're going to be talking about the power of
0:48.2	building in public. But before we do that, I always like catching up and knowing what the hell is
0:52.8	Daniel watching right now. So what is it?
0:55.9	You go home, you're watching on TV. What are you putting on right now? I need to know.
0:59.9	So there's two shows I'm watching. One, me and are watching your friends and neighbors on Apple TV.
1:07.3	It comes out every Friday. There's only three episodes. I kind of like having a weekly show since
1:12.3	White Lotus is gone and I'm kind of still recovering from that. And then I went back into the
1:18.1	archives. I know this is a show that came out 2020, but it's like, but have you seen the show
1:22.4	industry? I saw a few episodes of industry. It's not bad. It's okay. You're a nerd that you're watching that. I want to ask you a question about friends and neighbors, though. So everyone that's not watching this with John Hamm, whatever, I don't mind John Ham. But a big part of it has to do with very expensive watches. There's a lot of talking about very expensive watches in there. Are you like a watch snob loser? Do you have like expensive watches?
1:46.1	Are you a total loser like that? This is actually a funny thing about watches. I wear an Apple watch
1:52.1	and Ari begs me to take it off when I go out for dinners and like to see people. In public,
	...

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