Spin Master/PAW Patrol: Ronnen Harary (2021)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 24 June 2024

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the Earth Buddy, a chia-pet-like novelty gift made of pantyhose, sawdust, and grass seed. Today, it's a publicly traded company with a portfolio that includes TV shows, video games, and toys ranging from puzzles to plush.

This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Claire Murashima.

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Transcript

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0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
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0:18.5	That's right, Shopify is the sound of selling everywhere. online, in store, on social media and beyond.
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0:51.4	Sign up for a one pound per month trial period at Shopify. Sign up for a 1 pound per month trial period at Shopify.
0:55.0	Go to shopify.
1:00.0	Go to Shopify. co-opify. co-dot UK slash built to take your business to the next level today. Shopify.
1:06.6	dot co. UK slash built.
1:09.9	We're driven by the search for better, but when it comes to hiring, the best way to search for
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1:26.4	so easy. I actually found an amazing videographer through Indeed. And using the app or the website was super straightforward and
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2:05.0	This series we open the file on Aeman Dean,
2:08.0	The Spy Who Betrayed bin Laden.
	...

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