Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein
The Hard Way w/ Joe De Sena
Spartan Races
4.7 • 870 Ratings
🗓️ 19 December 2023
⏱️ 14 minutes
🧾️ Download transcript
Summary
Tired of synthetic pleasures leaving you unfulfilled?
Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment.
In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing!
Highlights:
00:00 Intro
00:52 A demand for discipline & challenge
03:00 Starve yourself of synthetic s**t
05:07 Cucumber salad vs Snickers
06:06 Seth’s MASA Chips Company
10:38 Figure out how to fail cheaply
12:18 Find a real problem and solve it
Transcript
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| 0:00.0 | In my mind, video games, porn and sugar are kind of the three core categories of these things that we all want, right? |
| 0:04.8 | You want to be accomplishing something, you want a beautiful person in your life, you want to eat delicious things, and all these things are synthetic ways to go get that. |
| 0:10.7 | You play a video game, you've you conquered the world but you're on a |
| 0:13.2 | computer getting cheetos. Right? Like you didn't do anything. It's your loser. |
| 0:16.0 | All throughout all of your experience, especially in the you know in the West generally |
| 0:20.8 | you're just like pummeled by synthetic doking experiences and if you're not really |
| 0:25.3 | disciplined about saying I'm not going to accept that I'm not going to allow that to |
| 0:28.9 | cloud my my existence really you're going to be folded. |
| 0:31.6 | Welcome to the Hardway podcast with Joe the Senna, founder and CEO of Spartan Races. |
| 0:36.7 | We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million |
| 0:42.2 | plus Spartans to overcome obstacles |
| 0:44.1 | on the course. With insight from the smartest, most accomplished experts from every |
| 0:48.2 | corner of the world. Get ready to elevate your life today. |
| 0:51.1 | Joseph Center here, CEO and founder of Spartan |
| 0:55.0 | and host of the Hardway podcast. |
| 0:56.4 | I got Seth Goldstein, a buddy of mine who's been feeding me chips. |
| 0:59.7 | That's right, I've been eating some chips |
| 1:01.6 | thanks to this crazy person but recovering |
| 1:05.0 | financier right so I was I was on Wall Street for about 15 years so you and I |
| 1:11.1 | speak somewhat of the same language but was most. The reason I want to sit down with you was here we were running around a Spartan race and I heard you say a few things about taking the hard way and discipline. I did not expect that to come from a |
| 1:25.5 | financier. I hear that. I think a lot of finance is figuring out the best way |
| 1:31.2 | to get to where you want to go, right? |
... |
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