What's up guys? Welcome back to build. And today I want to talk about something that I have been seeing over and over and over again, both in the companies that we advise and in the leaders on my own team.

And what that is is this belief that in order to grow the company, in order to move up, you have to change who you are.

And fully like personality transplant, new voice, new walk, new wardrobe,

like suddenly talking in a way that you've never talked before. And I completely understand this

because it's easy for me to see in others because it was something I dealt with so much for myself

when I was growing my first business. And it was probably the hardest thing for me to learn.

I think it was the hardest thing for me to learn because it's so difficult when so many of

the examples of what you think you need to be and how you think you need to show up and what

you need to do to be successful are people who are not you, right?

And so inherently, when you're trying to learn from somebody,

you're trying to learn from somebody that's not you,

but they've accomplished these things

that you want to accomplish.

And I get it because you're just trying to find someone

to model so that you can accomplish

what you want to accomplish in the business.

And I get it because a lot of times, you know,

we go from even when you're the accomplish in the business. And I get it because a lot of times, you know, we go from, even when you're the founder of the business,

in fact, especially when you're the founder,

it's like you go from being an individual contributor

to being a manager, to managing or executive,

and you suddenly feel like you're supposed to perform leadership

...