4.4 • 1.3K Ratings
🗓️ 11 February 2025
⏱️ 65 minutes
🧾️ Download transcript
Today on This Week in Startups: Lon Harris is back, and we’re diving into all things Super Bowl—especially the tech takeover in this year’s commercials. We break down the biggest ad moments, from Squarespace to Uber Eats, Instacart, and even Harrison Ford’s Jeep spot. Plus, we dig into Google Trends after the ChatGPT ad, the unexpected appeal ofThe Banshees of Inisherin, and Matthew McConaughey’s latest move with Salesforce. That’s not all—France is making bold AI moves, OpenAI is getting into chip development, and we’ve got aFounder Fridays competition coming up!
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Timestamps:
(0:00) Jason, Alex and Lon “kick off” the show!(5:09) Breakout Super Bowl commercials(9:23) Rocket's Super Bowl ad and its impact
(10:21)Lemon.io. Get 15% off your first 4 weeks of developer time athttps://Lemon.io/twist(13:00) High-risk hobbies of the rich and famous(15:23) We all loved the new Squarespace ad and its effectiveness(19:07) The appeal of "The Banshees of Inisherin" and ChatGPT Super Bowl ad(20:17) OpenPhone. Get 20% off your first six months athttps://www.openphone.com/twist
(21:34) Google Trends analysis of ChatGPT ad impact(22:19) A look at Kendrick Lamar’s Super Bowll half-time show and his popularity(24:15) Rating the ChatGPT Super Bowl ad(31:01) Coda. Empower your startup with Coda’s Team plan for free—get 6 months athttps://www.Coda.io/twist(32:42) Uber Eats and Instacart Super Bowl ads & Harrison Ford's Jeep commercial(39:49) Matthew McConaughey's role with Salesforce and A-list actors in 2025(44:14) France's AI investment and strategy(47:10) AI in customer service and SaaS pricing(52:34) IT unemployment and AI's impact on tech support(56:45) Upcoming earnings reports from key tech companies(1:02:12) OpenAI's custom chip development with TSMC(1:02:35) Founder Fridays: A new initiative for founders and competition format*
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Join Founder Fridays here:https://www.founderfridays.tech/
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Follow Alex:
LinkedIn:https://www.linkedin.com/in/alexwilhelm
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Follow Lon:
LinkedIn:https://www.linkedin.com/in/lonharris/
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Follow Jason:
LinkedIn:https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(10:21)Lemon.io. Get 15% off your first 4 weeks of developer time athttps://Lemon.io/twist(20:17) OpenPhone. Get 20% off your first six months athttps://www.openphone.com/twist(30:31)Coda. Empower your startup with Coda’s Team plan for free—get 6 months athttps://www.Coda.io/twist*
Great TWIST interviews:Will Guidara,Eoghan McCabe,Steve Huffman,Brian Chesky,Bob Moesta,Aaron Levie,Sophia Amoruso,Reid Hoffman,Frank Slootman,Billy McFarland
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Instagram:https://www.instagram.com/thisweekinstartups
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Substack:https://twistartups.substack.com
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Subscribe to the Founder University Podcast:https://www.youtube.com/@founderuniversity1916
Click on a timestamp to play from that location
0:00.0 | Lon is back. Lonne Harris is back. And we got to talk about all these Super Bowl commercials because |
0:04.5 | so many of them are tech related and there's a lot to say. First of all, I was shocked at the number |
0:08.8 | of technology ads because we put together a list for the show today and it was like 10 or 12 or 13. |
0:13.7 | That's like $100 million in tech spend. This is not something you should do when you have a small |
0:17.7 | amount of money, but if you're a billion dollar company, you got over a billion dollars in your bank account, why not do it? And here's what you should do. |
0:24.5 | If you have under a hundred million, you want to participate in this? I might do this next year. |
0:28.3 | You should do a spec Super Bowl commercial, let it out and say, if we could afford a Super Bowl commercial, |
0:36.3 | this would be our Super Bowl commercial. So you can |
0:38.4 | hijack the Super Bowl commercial by releasing you're not Super Bowl commercial. Or we can't afford |
0:44.1 | a Super Bowl commercial, but we made one anyway. You should punk rock this. |
0:48.8 | This weekend startups is brought to you by Limmon.io. Get access to Limonhire, a platform |
0:53.9 | with more than 80,000 pre-vetted |
0:55.4 | engineers that you can interview within 48 hours. Get $2,000 off your first hire at lemon.io |
1:00.4 | slash hire today. Openphone. Create business phone numbers for you and your team that work |
1:04.8 | through an app on your smartphone or desktop. Twist listeners can get an extra 20% off any plan |
1:09.3 | for your first six months at openphone.com slash twist. |
1:12.4 | And Coda. |
1:13.6 | Cota empowers your startup by bringing words, tables, and teams together. |
1:17.1 | Strategize plan and track goals effectively with all your valuable data in one place. |
1:20.6 | Go to coda.io slash twist to get started for free and get six free months of the team plan. |
1:25.4 | All right, everybody, welcome back to this week in Startups with me, Alex Wilhelm. |
1:29.3 | I'm Jason Kalakannis. |
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