Telling Stories That Convert: How to Increase Your Leads and Sales

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 20 March 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

Guest: Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658

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Transcript

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0:00.0	ever wonder what happens when you bring together the world's top marketers under one roof
0:05.4	social media marketing world 2025 isn't just another conference it's where career
0:11.7	defining connections happen over coffee where you suddenly form a cohesive strategy and where
0:17.9	you'll meet your next client, mentor, or business partner.
0:21.9	As attendee, Shauna Allen, put it perfectly.
0:24.8	I've learned more that directly helps our bottom line at social media marketing world than
0:29.6	any other event I attend.
0:31.5	From cutting edge AI applications to Instagram strategies that actually work in 2025, this is the experience
0:39.6	marketers call life-changing. Join us on March 30th in beautiful San Diego.
0:45.9	Physical and virtual tickets are still available at social media marketing world.com.
0:56.0	Welcome to the social media marketing podcast, helping you navigate the social media
1:01.5	jungle.
1:02.4	And now, here is your host, Michael Stelzner.
1:06.3	Hello, hello, hello.
1:07.3	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:13.8	I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners who want to know how to navigate the ever-changing marketing jungle.
1:22.1	Today, I'm going to be joined by J.J. Peterson, and we're going to explore how to tell stories that convert so you can increase
1:29.7	your leads and your sales. By the way, if you're new to this podcast, follow us on whatever
1:35.3	podcast app you're listening to so you don't miss any of our future content. Let's transition
1:40.9	over to this week's interview with Dr. J.J. Peterson.
1:44.6	Helping you to simplify your social safari.
1:49.1	Here is this week's expert guide.
	...

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