The 14% Conversion Boost That Most Companies Miss

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 February 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and key lessons learned throughout their entrepreneurial journeys. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Impact of Buy Now Pay Later in B2B (02:59) The Role of Appearance in Business (06:02) Super Bowl Ads: Worth the Investment? (09:13) Lessons Learned in Entrepreneurship (12:06) The Future of Venture Capital (21:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Dude, I was reading an article by Stripe that most people miss.
0:03.0	Did you know when you integrate Klarna or a buy now pay later solution, the average conversion
0:08.4	lift according to Stripe is 14%.
0:10.3	Are people not adding that?
0:12.6	I thought that's default now.
0:14.1	I thought so too, but most people don't add it.
0:17.1	Literally, majority of the people who sell products online do not have buy now pay later.
0:20.7	That's horrible. 14 now pay later that's horrible
0:21.4	14% yeah that's i haven't done a one to one comparison yeah um we're starting to already to we're
0:28.4	we're now starting to test it in b to b because everyone does buy now pay later for b to c it's actually
0:34.0	very rare to see it in b who does it for b to for B2B? We're starting to test it out.
0:37.6	Oh, you guys are just adding it yourself? Uh-huh. Wow. So who's funding it? What do you mean?
0:42.4	Who's funding? I mean, okay, so by now, pay later, you have like a firm or you have
0:46.5	Klarna, right? Like, what's the, so how would you do it for it? You still do it through car. Oh, okay. Wow. Okay. All right. And we haven't seen any results yet that are crazy, but we're testing it out.
0:59.0	I actually think it can lift conversions.
1:00.7	I think it'll do really well because a lot of people have cash flow issues.
1:03.9	Yeah.
1:04.3	Yeah.
1:05.5	Wow.
1:06.0	Because in B2B, no one talks about it.
1:07.7	Yeah.
1:08.0	I'm not talking about like a million dollar contract i'm talking
	...

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