YouTube Citation Surges 414 Percent in AI Overviews

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 February 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of creating targeted content for business growth and lead generation through social media. The discussion also covers the role of sales operations in managing leads effectively and the challenges associated with AI code generators and creator products. TIME-STAMPED SHOW NOTES: (00:00) The Rise of YouTube in AI Content Creation (03:12) YouTube as a Podcasting Platform (06:10) Creating Effective YouTube Content (08:58) Leveraging Social Media for Lead Generation (11:54) Sales Operations and Lead Management (15:07) The Future of AI Code Generators (17:58) Challenges in Creator Processes Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	YouTube citations surges 414% in AI overviews.
0:06.8	Through UberSys, we scrape a lot of keywords and SERP data.
0:11.2	We've been seeing a huge increase, not just in AI overviews, but specifically YouTube
0:19.1	in the AI overviews.
0:26.0	And you're starting to see it for everything from like how to videos,
0:29.6	maybe if something is like how to tie a tie.
0:36.3	But, you know, it just goes to show that if you're not creating content for social media right now, you're not going to be placed in
0:39.2	the AIA overviews as much compared to if you were, especially for how-to queries, which is a good
0:43.7	chunk of searches.
0:44.7	I'm telling you guys, I mean, YouTube I think is the biggest opportunity from the next decade,
0:49.3	and I've been saying that for a while.
0:50.7	And we've talked about this before, but if I can have an enterprise lead watching one of my videos while taking a dump, YouTube is serious business, right? No matter
0:58.1	where you are in the world. Eric should probably clarify that comment right there.
1:02.7	Not while I was taking a dump, while they were taking a dump. And then they actually closed
1:06.6	very quickly too. Oh, that's awesome. Yeah. But yeah, you really need to go out there and publish more
1:13.0	content on YouTube. Most people look at YouTube as a social network. I don't really see it as a
1:19.0	social network. I see it as a streaming platform. It's a broadcast network to me. Yeah. Exactly.
1:23.7	Because do you really interact with friends on YouTube like you would with Instagram?
1:29.3	I usually don't even respond.
1:31.3	But recently when people troll me, I troll them back in the comments.
1:34.3	So that's the only entertainment I get out of it from the community aspect.
1:37.3	Yeah.
	...

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