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The Game with Alex Hormozi

The 4 Sources of Cash (and why I bought a $10M building) | Ep 869

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 11 April 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

Wanna scale your business? Click here.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

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0:00.0

The richest people I know, that is the behavior that they typically use.

0:06.0

They're like, I want this thing.

0:07.0

And so I'm going to go make the money to buy the thing.

0:10.0

I'm not going to use my existing income.

0:12.0

I'm not going to use my existing resources.

0:14.0

I'm not going to use my savings.

0:15.0

I'm not going to go into debt unless I know that I'm going to pay it off within a year and I have no prepayment penalty and I have a clear plan of how I'm going to do it.

0:21.8

They have a clear plan of how they're going to make the money on a very defined time period.

0:25.7

And it's from doing above and beyond.

0:30.1

What's going on?

0:31.3

Welcome back.

0:32.4

I've been stockpiling some ideas and I had a free morning and I slept well.

0:36.4

So I figured I would just unload them.

0:38.8

And for those of you who are, you've got some time between sales calls, between customer calls,

0:43.8

maybe you're in your lunch break, whatever it is. Maybe I'll give you a little something.

0:46.7

A lot of people talk about money beliefs. I tend to not like it. I prefer thinking of things

0:52.1

in behaviors. So what are the way I change about what I do? I think that if

0:55.7

you think in terms of behaviors, then there are behaviors that people who have money do, that people who do not

1:01.2

have money don't do. And there's also the reverse behaviors that poor people do that reach people

1:06.0

don't do. And so I want to talk about one very specific one that served me exceptionally well,

1:10.4

and I can try and break this down as well as I can imagine.

1:13.3

I'll give you a few tactical examples as we go through.

...

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