My media consumption is at an all-time low.

I still consume media.

I'm on YouTube.

I listen to podcasts.

But I'm not consuming media.

I'm not consuming the media.

Like Instagram, TikTok, the zeitgeist.

I'm not involved in the zeitgeist.

I've been able to curate what I see on those platforms in a way

that shelters me in a lot of ways from the zeitgeist. However, it doesn't shelter me completely.

When something goes completely viral, I end up finding out about it, naturally. There's a lot of stuff

I don't find out about until like six months later or whatever.

Those are things that just didn't break through. They're just not big enough. They're just not

viral enough. But you know what did break through? The concept of the winter arc. Okay.

And listen, you might not even know what the winter arc is, but I'm assuming that it's really

viral because it broke through my algorithms. and to me, that's a sign of true virality.

So what is the winter arc? You probably know, because I'm assuming it's very viral,

but just in case you don't know, the concept of the winter arc is, hey, fuck New Year's resolutions. We're starting early this year.

Instead of the cold, dreary weather giving us an excuse to be lazy and irresponsible,

we're using these months to, and I quote, lock in, okay? October 1st is the new January 1st. We're going to be getting into amazing shape physically,

absolutely fucking shredded, bringing our dream calves to life. Okay, calves are popping, biceps,

abdominals popping, okay? And not only that, but we're going to be mentally shredded, okay?

...