The Art of Building Trust in Marketing with John Jantsch

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 7 March 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Tommy speaks with John Jantsch, a marketing expert and founder of Duct Tape Marketing, about the critical role of marketing in small business success. John is an expert at creating marketing strategies, building trust with customers, and creating tailored marketing systems for small and large businesses. In this episode, John provides actionable strategies for generating leads and retaining customers through effective sales training and referral systems, and gives his advice on how to adapt to the future of AI in marketing.

For more information about John and his company, you can visit ducttapemarketing.com

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Transcript

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0:00.0	You know, so many people think marketing stops when you get the sale.
0:03.9	To me, you know, the real opportunity is after you get the sale to focus intentionally on all the ways that you can upsell and and retain customers and, you know, get them to be kind of your new lead generation sales force.
0:19.3	Welcome to the home service expert, where each week, Tommy chats with world class
0:24.4	entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership
0:29.7	to find out what's really behind their success in business.
0:33.9	Now, your host, the Home Service Millionaire, Tommy Mello.
0:38.5	Before we get started, I wanted to share two important things with you.
0:41.9	First, I want you to implement what you learned today.
0:44.6	To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.
0:50.4	So I ask the team to take notes for you.
0:52.3	Just text, note, N-O-T-E-S, to 888-526-1-2-99.
0:59.4	That's 888-526-1-2-99, and you'll receive a link to download the notes from today's episode.
1:07.1	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:11.9	I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.
1:18.0	Just go to elevate and win.com forward slash podcast to get your copy.
1:22.4	Now let's go back into the interview.
1:24.3	All right, guys, welcome back to the home service expert.
1:26.6	Today I got John
1:27.6	Jantz with me. He's a expert in small business marketing, business consulting, and search
1:34.5	engine optimization. He is the founder and president of duct tape marketing. He's done a lot of
1:42.6	stuff. Spark Lab consulting, tradeful, podcast bookers.
1:48.3	A lot of great stuff on here.
	...

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