The art of persuasive storytelling | Kelly D. Parker

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4.1 • 11.9K Ratings

🗓️ 23 April 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	You're listening to Ted Talks Daily.
0:10.0	I'm your host, Elise Hugh.
0:13.3	Storytellers shape this world.
0:15.2	It's stories that form our history and narratives
0:17.8	that underpin our reality.
0:20.3	For marketing consultant Kelly Parker,
0:22.1	storytelling is the heart of what she does
0:24.7	to communicate and reach people.
0:27.1	In her 2022 talk from Ted X Bulge Street,
0:29.8	she makes a case for why having a strong command of story is crucial no matter what we do for a living
0:36.1	and how it can better connect all of us if we do it right.
0:39.8	Her advice coming up after the break.
0:48.0	Do you remember the first time you heard a really good story?
0:55.0	One of my first times was when I read Ramona The Pest by Beverly Cleary. As a kid, I love to curl up in my favorite chair in our living room
0:59.0	and transport myself into the misadventures of Ramona Quimby.
1:04.0	Even now, I remember how my heart would race,
1:07.0	reading about her getting into trouble over and over
1:10.0	for misbehaving.
1:11.0	At the same time, as a shy suburban kid
1:14.9	who often took myself a little bit too seriously,
	...

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