A study called Fit and Tipsy was published in a leading sports medicine journal in early

2022. Researchers found a surprising relationship between people's levels of exercise and alcohol

consumption. Essentially, they found that higher fitness levels were often linked with

drinking more booze. It's strange to think that people who generally take better care

of their physical health by going to the gym or playing sports would also drink more,

given the well-known adverse effects of alcohol on health. Though maybe it's not so strange

when you imagine football tailgates or weekend baseball tournaments. Maybe you've seen this

kind of contradictory behavior in other places as well. The coupon cutter who takes exorbitant

vacations, or the dedicated recycler who drives a gas guzzler.

In this episode, we look at a phenomenon that can set us up to behave better or worse

in the future. And I'll speak with University of Miami Marketing Professor Uzma Khan about

the pitfalls of good behaviors when they empower bad ones.

I'm Dr. Katie Milkman, and this is Choiceology, an original podcast from Charles Schwab. It's

a show about the psychology and economics behind our decisions. We bring you truly

new stories involving dramatic choices, and then we explore how they relate to the latest

research and behavioral science. We do it all to help you make better judgements and

avoid costly mistakes.

This is Gustav.

Hi, my name is Gustav Shastrand. I'm a senior curator at the Nobel Prize Museum in Stockholm.

Alfred Nobel was born in Stockholm grew up very poor. His father was an inventor who lost all

of his money and moved to Russia to escape his creditors. After losing everything, Alfred

Nobel's father managed to build a fortune by inventing a deadly weapon.

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