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Search for Adobe Express to find out more and get started today. Hello and welcome to the 538 politics podcast I'm Galen Druk. Tonight in millions of homes around the country

Americans will sit down to watch their favorite TV programming and when the

show goes to commercial they will confront a growing nuisance.

No, I'm not talking about the Whopper, Whopper, BK Have It Your Way song, which actually kind of has a ring to it.

I am of course talking about campaign ads.

With less than four weeks until election day, the onslaught is here.

It's happening wherever there is a competitive congressional race,

a big referendum on the ballot, and of course, most most of all in the seven states where the presidential campaign is being fought.

Today we're going to assess the state of the battle for the airwaves, who's outspending whom,

what are the campaigns emphasizing? And will it make any difference at all? We'll also listen to and assess several

actual ads that are on the airwaves right now. So for all of you listeners who do not live in a swing state, we hope

this episode reduces your FOMO. Joining me today is someone who has done a lot of work

measuring ad spending and strategy in this campaign.

Erica Franklin Fowler is one of the directors of the Wesleyan Media Project,

which tracks political advertising.

She's also a professor of government at Wesleyan.

Welcome to the podcast, Erica. Thanks much for having me. So first of all I just have to ask as the

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