There's like a genre of story that is the David versus Goliath story, but this is like a Goliath

versus Goliath story.

It's a Goliath versus Goliath story and everyone else suffers in some way.

The two Goliaths in this story are the king of retail, goliath story and everyone else suffers in some way.

The two goliaths in the story are the king of retail and the king of the internet, Walmart and Amazon. What are these two goliaths fighting for? They're fighting for, you know, the

dollars of the American consumer.

That's our colleague Sarah Nassauer.

And she says this year, Amazon could take Walmart's crown.

A crown Walmart's held for more than three decades.

The nation's number one retailer by revenue.

And is Walmart putting up a fight to keep its crown?

Yeah, they are fighting for the king of retail title.

I think that probably within Walmart,

I can sense that there's been a shift from defining, like, internally,

culturally themselves as the country's largest retailer

by revenue to the country's most convenient or most helpful retailer.

You know, they, I think there will be kind of an identity process, an identity shift

when that moment happens.

What will that mean for them?

I mean, I think it, you know, you could look at it as super meaningful or not that meaningful,

and there's arguments for both.

But I think sort of culturally, internally and sort of psychologically, it is very meaningful.

...