THE CARDONE ZONE EPISODE 223: "REVISITING IF YOU'RE NOT FIRST, YOU'RE LAST: GRANT CARDONE'S BREAKTHROUGH HIT"

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.8 • 4K Ratings

🗓️ 18 September 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode 223 of The Cardone Zone, host Grant Cardone revisits his breakthrough hit book, If You’re Not First, You’re Last, which skyrocketed straight off the New York Times Best Seller list.

Join Grant as he dives deep into the key strategies and concepts that made this book a game-changer for thousands of entrepreneurs and sales professionals. From dominating your market to pushing past limitations, Grant explores the ideas that drive success, helping you understand how to turn urgency into opportunity and stay ahead in a competitive world.

Whether you’re new to the 10X movement or a seasoned follower, this episode offers fresh insights into Grant’s best-selling work and how the principles from If You’re Not First, You’re Last continue to empower individuals to achieve massive results.

Don’t miss Episode 223 of The Cardone Zone. Tune in for a motivational deep dive into one of Grant’s most impactful books, and learn how to apply these winning strategies to your own journey toward success.

Stay connected with us on all social media platforms and visit grantcardone.com or GCTV.com for additional resources and tools to support your journey toward success.

Transcript

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0:00.0	Hey, welcome to the Cardone Zone, my newest podcast where every week I'll bring to you a new celebrity,
0:06.6	artist, athlete, some of the top people in their fields, CEOs from around the world, running the world,
0:12.1	to give you their insights, knowledge and their breakthroughs.
0:15.5	Look these people came from nothing just like I did so get ready with Uncle G.
0:20.0	You're in for the ride of your life where we're going to 10X everything you thinks the way you work the way you act and the way you roll every single day
0:27.8	Make sure you subscribe and comment love to see what you're talking about and get ready for today's show.
0:34.0	Take a moment and think about all those people with whom you've worked but not sold.
0:39.0	This is going to be the next category of people we go after.
0:42.0	It's probably a huge number. It's probably a massive number. It should be a
0:45.0	massive number because the reality is you don't sell most of people you work
0:48.8	with, unfortunately. We are now going to take every person who's landed in this category, the unsold, over the last six months,
0:56.5	and we're going to convert the unsold into sold.
0:59.7	Getting excited, aren't you?
1:00.7	You're like, man, this economy isn't this bad.
1:02.1	I got plenty of people to talk to.
1:04.0	See what's happening already? We're putting our attention on the solution, not the problem.
1:08.0	Though rarely utilized, this tactic truly works. After all, don't these people remain unsold simply because you didn't transact with them?
1:15.6	Doesn't mean they're out of the market.
1:17.6	In fact, because you didn't transact or close means they are still in the market. Everyone ends up doing something with
1:25.8	your product line at some time. Just because you failed three months ago doesn't mean
1:30.5	there's no line in the market for a sofa, a car, a roof, air condition, a phone, or whatever.
1:36.2	It's just a matter of when.
	...

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