The number one resource in the world is attention.

Unfortunately, I'm charging my phone in the back

because I'd love to pull it out right now,

but attention sits on the phone.

You may not like it.

You might have a point of view on it.

You might think social media is bad, good.

I don't care.

What I care about is that if you have any hopes and dreams,

if you want to achieve,

you must learn what is happening on the phone. Social media is disproportionately the most important platform for everybody in this arena.

Here's why.

It, stay with me now, it is free.

The platform is free.

Of course you can run ads on it.

I have a company with 3,000 employees globally that spends billions of dollars spending money on it. I have a company with 3,000 employees globally that spends billions of dollars

spending money on it. However, we only spend those dollars when a client will listen to us after

we post something for free that does well. My friends, for the last 15 years, for the last more

than 15 years, I've last more than 15 years,

I've built my entire financial foundation

on social media.

It is disproportionately one of the biggest economies

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