Why Live Social Shopping is Bigger Than You Think

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 6 January 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

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In this episode, I dive into the transformative power of live social shopping and its growing influence on retail, media, and consumer habits. With platforms like TikTok, Meta, and YouTube leading the charge, this evolution is reshaping how products are marketed and sold. I share insights into why this trend is poised to disrupt traditional advertising, the staggering success stories of influencers and brands, and why small businesses should embrace this opportunity. Whether you're a major CPG company or a boutique owner, live social shopping offers unparalleled potential to connect with audiences and drive sales. Tune in to understand the future of retail and why attention remains the ultimate asset.

Episode Description:

Transcript

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0:00.0	Attention is the ultimate asset.
0:02.0	These social platforms have the attention.
0:04.0	We're gonna now shop in that environment.
0:06.0	That's gonna affect media, that's gonna affect retail,
0:09.0	and that's gonna affect the product service.
0:11.0	There's no shot that meta, TikTok, YouTube, Google,
0:15.0	are not gonna be yelling and screaming about this.
0:17.0	X will have this.
0:18.0	This is too big, it's happened.
0:20.0	This is the year. I mean, next year this is gonna be a huge topic
0:22.8	for everybody who watches this program
0:24.5	and you'll be talking about this.
0:26.0	It really is QVC on social.
0:28.5	Other than the way the algorithms work in social now,
0:32.0	when a person or a company goes live,
0:34.5	they're gonna find audiences.
0:35.8	The Algo's gonna bring it to you. So obviously,
0:38.8	QVC home shopping, that we're in 80s, the consumer had a click and go there. The fact that I'm
0:43.9	going to be in my feed and then boom, there's a live shopping event and boom, the Algo knows that I like
0:48.9	T-shirts or vitamins or beauty and I get it. That's going to be a big factor. Can I just say, you're going to have to sell me on the live events because I already
0:58.1	buy a lot of stuff on Instagram where it's a pretty effective ad.
1:02.0	It's flashy. It shows me how it works.
	...

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