The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 24 April 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:

🎯 It’s not about who’s got the best product.
📲 It’s about who’s best at grabbing and keeping attention.

Whether you’re in SaaS, hospitality, DTC, or B2B — this is about understanding that you’re not just in your industry. You’re competing with Netflix, TikTok, your customer’s email inbox, and every other distraction on Earth. The only way to break through? Act like a media company first, and sell second.

I also share some tactical gold: how to leverage Facebook and LinkedIn (yes, still), why “guilt marketing” works, and how the future of voice — Alexa, Google Home, podcasting — is going to create the next land grab.

If you’re serious about growth in 2025, there’s no fluff in this one.

🎙️ We talk about:

The real reason people ignore your ads

How to use Instagram DMs to build business relationships that change everything
Why podcasting and voice search are going to dominate time and behavior
What most business owners still don’t understand about attention
How to actually make B2B content that converts

Transcript

Click on a timestamp to play from that location

0:00.0	Hey everyone, welcome back to another episode of the Gary V Audio Experience.
0:04.0	Today, we're taking a look at Gary's keynote at the Elevate Conference in Copenhagen from 2017.
0:10.0	In this talk, Gary breaks down why every company is a media company now,
0:13.8	how to date trade attention in a noisy world, and why most people are completely underestimating the speed of change.
0:19.6	I hope you all enjoy.
0:20.8	There's a couple of things I want to talk about while we're here and want to make sure
0:24.0	I'm hitting more mature businesses around management and structure and managing people,
0:29.5	startup culture, the framework of attention, which is I think the one thing that really
0:34.5	runs through this entire conference is before you can tell anybody how good your trampoline business is
0:41.0	or your art business is or your SaaS product
0:44.1	or you as a personal brand or we all are trading attention.
0:48.8	And I'm obsessed with this.
0:51.1	It is why I believe anybody who's been successful
0:55.0	is able to achieve their goals, and there's a lot going on there.
0:58.0	So I think the thing that I want to start with
1:02.0	is that we've got to really wrap our head around
1:05.0	the framework that we're living within as business people.
1:08.0	This device is the remote control of our lives. This device is the remote control of our lives.
1:12.2	This device is the remote control of our lives
1:14.6	and you are going to be in a scary place
1:18.2	with the amount of time you actually are looking here
1:20.1	versus looking in the actual world.
	...

Transcript will be available on the free plan in 24 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.