Hey everybody, welcome back to another episode of the Gary V Audio Experience. On today's

episode, we're sharing Gary's keynote that he gave at the Elevate Conference in Copenhagen back in 2017.

Gary dives right into a Q&A with this one and touches on some really important questions, like

why you should have a personal brand, why it's so important to have empathy in the workplace, and so much more.

Let's get right into it.

Hello, Gary.

How are you?

I have been so excited being here.

So I would really like to ask you, what is your number one marketing advice?

And I'm thinking about online marketing.

So whether it's online or offline, Marta, I would tell you that the thing that has been

most interesting to me coming from entrepreneurship or liquor store retail or the really

entrepreneurial Silicon Valley startup world to now being in the last seven years spending a lot of times with the biggest brands in the world,

global brands.

I'm stunned that people are not consumer-centric.

I would tell you my number one marketing advice is to be empathetic.

Everybody's so selfish when they market. They want the customer to do what they want them to do

instead of the way I think about it, which is more counterpunching,

which is listen to what your customer is doing

that you're trying to sell and market to

and formulate a marketing strategy around that.

And so for me, the reason I today push Facebook so much

...