Welcome to the business buffet, a rich spread of business insights and ideas for companies of all sizes.

I'm Ed Beharana, your host, a professional voice actor and business consultant with decades of experience.

I created this podcast to help you take a bite out of your competition.

So pull up a chair and get ready to feast on another episode

crafted for your professional development.

The importance of messaging in a 90-second social media commercial.

In today's fast-paced digital world,

grabbing attention quickly is crucial, especially when crafting a 90-second

social media commercial. Every second counts. If your message doesn't hit home in the first

few moments, you risk losing your audience. This is why the art of messaging is the heart of a

successful social media commercial.

Capturing attention instantly, the first five to ten seconds of your social media commercial

are vital.

In this short window, you need to hook your audience, whether it's through a captivating

visual, a question that peaks curiosity, or a statement that resonates deeply with your

target market. These initial moments set the tone for the rest of the commercial. If the message

isn't clear or engaging right away, your viewers will scroll past without a second thought. Using visuals that instantly convey value, coupled with a strong voiceover that mirrors your brand's personality,

will keep viewers tuned in.

The VO needs to be direct, energetic, and aligned with the solution you are offering to your target customer.

Keep the pace natural, too slow and you lose interest, too fast, and the message gets lost.

The key is balance.

Simplicity is key.

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