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Why SEO is failing small businesses.

Here's what really works in 2024.

Having an up-to-date website is essential for small businesses.

The strategies that worked a few years ago, like search engine optimization, have lost

some of their impact.

SEO has become less reliable, especially for small budget businesses, as political division

and economic pressures have made securing a strong search ranking more challenging.

The changing role of SEO.

For years, SEO was seen as the key to driving traffic, but this has become

increasingly difficult. Search engines are constantly changing how they rank content, and small

businesses often can't afford to keep up with these changes. Moreover, political polarization

has added a layer of complexity, with some businesses finding

their content is less visible due to factors outside of their control.

Rather than sinking money into traditional SEO strategies, which no longer guarantee the same

results, small businesses can achieve better outcomes by focusing on local markets and

creating customer-centered solutions. By tailoring your website and content to your local community,

you can connect with the customers who matter most without the need for expensive SEO campaigns.

Prioritize customer-centered solutions.

With inflation putting a strain on both customers and businesses,

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