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The Game with Alex Hormozi

The M.A.G.I.C Offer Formula | Ep 563

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 13 July 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

(This episode is a re-run. Original airdate was October 16, 2020)

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:16) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container

(4:17) - Use the M.A.G.I.C formula to make quick headline variations

(7:29) - Local B2C marketing requires changing headlines frequently

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Real quick, guys, if you can think about how you found this podcast, somebody probably

0:03.8

tweeted it, told you about it, shared it on Instagram, or something like that.

0:07.5

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

0:12.2

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

0:16.4

or however you found out about this podcast that you do the exact same thing. So if it was a review,

0:21.0

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

0:24.3

out there for another entrepreneur. This is what's going to keep them popping and continuing to convert.

0:28.5

And what happens is you don't have to change the back end, right? You don't have to change the

0:32.1

actual business model and make money. It's just changing the front end.

0:37.9

The wealthiest people in the world see business as a game. This podcast, the game,

0:41.2

is my attempt at documenting the lessons I've learned on my way to build an acquisition.com

0:44.8

into a billion dollar portfolio. My hope is that you use the lessons to bring your business and maybe

0:48.4

someday soon partner with us to get to a hundred million dollars in beyond. I hope you share and enjoy.

0:52.7

Super fun to make this podcast for you. I have so many things that I want to share with everyone

1:00.8

because I'm writing this book and I just finished it yesterday. I'm still working on the title,

1:06.0

but basically it's going to be about how to make magical offers. So offer so good that people

1:10.0

feel stupid saying no. And I walk through the different

1:14.8

monetization structures that we've discovered over time and a lot of the magical offers that

1:19.1

created the businesses that we have. So one of the subsections of a subsection inside of

1:27.0

this book is naming the actual offers. And so I figured out and make this for you guys

1:31.8

because I see a lot of people struggling with making the offers, especially in local markets

1:37.2

can burn, right? And so one of the key pieces I think for understanding the differences, you have

...

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